Friday, January 3, 2014

New Phone Swipe Promo, What It Really Means

North American Bancard just released a new promotional push for its Phone Swipe product, touting it as a new, first of its kind deal for 2014. The text of the promo reads:    

"This January, be the first in the industry to offer Visa, MasterCard, Discover and even AMEX at 2.69% with next day funding to all pay-as-you-go customers! It's just another reason why Phone Swipe is the mobile payments solution that sells itself!"  

Since the next day funding option has been standard for new accounts since mid-2013, and since American Express cards have been processing on Pay-As-You-Go accounts at the same qualified rate as Visa, MasterCard and Discover for the same period, I wanted to find out which part of this was supposed to be new for the new year. Well, it turns out that it isn't new and nothing has actually changed in the program. The spin is simply the suggestion that agents should take time now - in January - to point out that Phone Swipe is the first processor to offer qualified charges for the main card carriers at this rate. Agents and merchants should still be aware that the same mid/non-qualified downgrade of 80 basis points continues to apply to all accounts on the Pay-As-You-Go plan, along with the $0.19 transaction fee for business signature cards and even rewards cards.

Does this make the Phone Swipe program a bad deal?

If you have read this blog before, you know that I have endorsed Phone Swipe for a long time. I even