How To Choose Your Merchant Services Provider

Below is an infographic provided by Leappayments.com -- they contacted me a long, long time ago about featuring this on my blog and it managed to get lost in my inbox for quite a while. Every now and again, I would pull it up and look at it and think to myself that, yes, it was a nice infographic.

And since it features information that, for the most part, I have already written about in various posts, I thought this might act as a handy reminder. So, here it is, compliments of Leap Payments, with whom I have no working relationship, and therefore cannot vouch for the company beyond this excellent presentation.

I will caution only one thing with regard to the infographic. It suggests that you pay attention to online reviews, which you should -- but it does not go into detail about how a very small number of rather loud or disgruntled merchants might give very bad reviews of a company that are because of situations where the merchant was at fault. I've read enough such reviews to be able to recognize them, but most merchants and potential agents probably have not. Trusting bad reviews or outstanding reviews blindly is not a good thing -- always look for reviews that give a balanced view of the experience, back up the conclusion with good examples and otherwise tell something more about the company. Neither a few bad reviews nor a few good ones are likely to tell an accurate picture of a company. Additionally, negative reviews (especially on Rip Off Report) are much more common than positive reviews overall, because people having a good experience are less likely to feel the need to write a review in the first place. After all, why would anyone go out of their way to say, "Company X is doing exactly what they are paid to do," which is essentially what every good review would be saying. It's a service, people! Expect it to work properly and be a good value for the money!

Recommended Solutions

One Size Does Not Fit All

One of the most important things for merchants to remember is that what works best for one business may not be a good fit for another. This applies in almost every area of business, and the processing set up for a business is no different. Except in one way: every merchant wants the cheapest solution that will serve their needs.

The problem is, what saves one merchant money may not save another merchant who does business very differently. Having the lowest transaction fees is terrific until it means that all transactions are going to have to be stored for later because a merchant is trying to save on mobile processing fees, only to discover that more charges are downgraded and other charges are simply not approved... In fact, there are dozens of considerations to be made before ensuring that the merchant has the best program set up.

Some generalizations remain true

It is always in the best interest of a merchant to save money. The rates and fees set by Visa, MasterCard, Discover, American Express, et al,  are varied by card type and transaction type, and even have built in adjustments by industry. There are ways in which the processing companies have worked to save merchants on some types of charges while profiting off other types of charges. This was the birth of "Tiered" pricing.

A good "Tiered" deal may actually save a merchant money over an Interchange-based plan. This may be the case when the Mid- and Non-Qualified markups are not excessively high and the Qualified rate itself is low, because many cards may be processed at very little profit or even at a loss for the processing company, versus the consistent markup on every charge as processed via an Interchange-plus agreement. These kinds of "Tiered" plans are pretty rare, however, and many merchants find that their "Tiered" rates are raised periodically to compensate for the increase in Interchange costs for a few card types every six months or so. This is also assuming that the Interchange-plus plan is based on the typical "book rates" from most processors (likely 50 basis points over cost).

I generally believe that Interchange-based plans are the most fair-minded and often the most cost-effective. There is no undue rounding up on rates, no downgrading. And there is usually no additional transaction fee to go along with the downgrades, either. A merchant pays the cost of processing with a nominal surcharge on the total and a reasonable fee per transaction. This "cuts the fat" and makes the costs much more equitable most of the time. Still, this sort of plan sometimes looks complicated and does not work best for every merchant, so the pros and cons must be examined.

Recommended Solutions

I like to put my merchant clients into a narrow range of solutions whenever possible. For some, they have an existing POS system that needs to be reprogrammed and it is as simple as discovering what processing company will interface best with the POS system and then setting an account up with the proper parameters and lowest available cost. I'll use the First Data network for most POS systems, because I can provide that through a third party at much less than First Data usually charges merchants who have accounts directly set up through their processing wing. Plus, I'll do it with no long-term contracts and without cancellation fees. I can also process over the Global Payments network, or through a gateway like Authorize.net. For most high volume businesses, this sort of solution is perfect for them. They have the hardware already, I'll simply provide them with better numbers. I'm not precisely in the POS business, but I have the ability to set up several types of systems and can provide a limited range of them as well.

Agents Beware: What to look for when approaching new merchants

As a general rule, I am more inclined to warn merchants away from unscrupulous agents or sales representatives. There are some instances, however, where an honest sales rep might want to pause before pursuing a relationship with a merchant. This posting is for the sales representative who needs to be wary before setting up an account he or she might regret.

When should a sales agent avoid a merchant?

It seems almost counter-intuitive to suggest that sometimes a sales rep might be better off not making a sale. And certainly this post will be somewhat different in perspective than my previous exploration for merchants on whether a sales rep should be trusted. But as with most relationships, business or otherwise, this is a two-way street. Coming into a business cold, an agent will want to look for signs that the merchant is going to be worth pursuing and not end up wasting time and resources that could be better spent elsewhere.

After all, sales reps do not want to risk being involved in legal action or be subjected to threats or libelous statements. No agent wishes to end up out of pocket at the end of a deal or go through a process that can only end in damaging the agent's relationship with his or her own processing company or service provider.

What Should Make A Merchant Want To Change Processing Companies?

Merchants must ask themselves why they would consider changing their processor. Perhaps even before the next sales representative walks through their door, seeking their business, it would be a good plan to have the answer in place

Nobody likes wasting their time

As an agent in the field, I can assure any merchant out there that nobody in a sales position enjoys wasting their time. If a sales rep is going to put in the effort to sign a merchant, he or she is going to appreciate knowing the merchant's actual wants and needs. And the merchant will save both time and money by being aware of his or her own expectations. In actuality, if the agent is honest and the merchant is above board, both are on the same side. Many merchants feel adversarial toward sales reps of any stripe, often with good reason. Being on the same page, however, is a win for both the merchant and the rep. The rep may not see the huge profit or windfall initially hoped for, but the relationship should be much more solid and the retention of the client much more likely.

Top Reasons To Consider Switching Credit Card Processors

Consider this check list as a starter only. Every merchant will have different issues that they want to consider and different values attached to each. What ranks as most important to one merchant (i.e., cost savings or next day funding) may be of little importance to another. And it may be that if a merchant has ten things on the list, one or two of them might be flexible options if the other 8 or 9 are going to be handled well.

When Does It Make Sense To Switch Credit Card Processors?

As a field sales rep in the credit card processing industry, it is important to understand when it is really in a merchant's best interest to switch processing companies. It is even more important for the merchant to be aware of when it is the proper choice. Let's be honest, a sales rep wants the merchant's business. The merchant should simply want what is best for his or her bottom line.

Fear of Change

Most merchants suffer from the same basic phobia with regard to anything involving their banking situation. "If it ain't broke, don't fix it" seems to sum up the excuse for retaining the status quo. To a certain extent, this is reasonable thinking. Functioning processing that gets funds deposited where they are supposed to be is the primary concern of many merchants. A processor that has done this for some time is a known commodity and therefore is also in the merchant's comfort zone. This does not  necessarily mean it is the correct option for the merchant.

When deciding whether to make a change away from a company that has been successfully processing on behalf of a merchant, there are always a few considerations:

• Contractual obligations or cancellation fees
• Ease of transition
• Guarantee of rates and fees
• Terminal purchase, lease or rental
• Reprogramming time requirements
• Customer loyalty or working relationships
• Fair treatment
• Company perception
• Trust

And the list really can keep growing quite easily.