The Affordable, Full-Featured Harbortouch POS - Reliable Testimonials Speak Volumes

Harbortouch continues to offer one of the more compelling full POS systems on the market. While I am a proponent of software like PhoneSwipe / PayAnywhere and Registroid, which work on tablets and offer considerably better pricing for the use of the software and hardware, there are times when a business simply needs more muscle under the hood. Whether this is a retail situation, a high volume coffee shop or restaurant, or even a hotel, Harbortouch can be configured to offer best-in-class service that provides over 80 customized reports while managing everything from consumables in stock to employee hours and a customer's preferences. It is a very fluid system that works through the cloud, offering a complete backoffice experience from anywhere with an Internet connection, keeping multiple stations in sync and even has the ability to tie in a roaming station that can take tableside orders or payments. Plus, the equipment costs are folded into the service agreement at about the same (or lower) cost as other comparable services without the thousands of dollars those other services might expect up front in hardware purchases.

But what I really like about Harbortouch is that the company is starting to show a bit more proof about their customer satisfaction. Most of the big players have plenty of high profile clients. Squirrel, for example, doesn't need to convince anyone that their equipment works, because they have a pretty substantial slice of the pie, as does Halo. However, an upstart like Harbortouch which is offering a radically different type of pricing approach and the promise of "Free Hardware" (in quotes because, frankly, nothing is free -- here you have a time commitment of five years to make it worth their while and cover their costs, which is only two years more than most other companies sign merchants up for even when they buy the equipment upfront), needs to be able to show merchants who might not be able to attend a hands-on demo that the system is worth jumping into. No sensible merchant wants to rely on blind faith, even if there is a "trial" window available. So it is pretty impressive that Harbortouch has been slowly releasing testimonial videos from some of their clients.

Harbortouch "Free" POS System Program, Simplified

I recently had the opportunity to expand my consulting service with the products offered by Harbortouch, aka United Bank Card, Inc. (UBC). UBC is a very similar company to the other processors I use, in terms of size and offerings and the flexibility of pricing, so there was little incentive for me to go through the paperwork until I looked deeper into their Point of Sale terminal program. As it happened, I had a client who was looking for a POS system and we decided to do some number crunching and some feature comparisons. What we found surprised me.   

My first impression was that the Harbortouch program would probably fall into the "too good to be true" category. Everyone who has been around the block knows that "free" terminals generally means that you get to borrow the equipment if your pricing structure is high enough. That's fine for most businesses, because the minimum pricing requirements to qualify for equipment placement are usually offset by the savings of not having to purchase new equipment combined with the ability to exchange a defective or outdated machine at little or no cost. The one thing that often does get merchants with equipment placement is that they are likely (but not always) locked into a 3-year term with a cancellation fee that is higher than the price of a terminal. But here we are talking about standard counter-top card swiping terminals and nothing beyond that. When moving into POS territory, things become a bit more complicated. And, in this case, more enticing.

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One Size Does Not Fit All

One of the most important things for merchants to remember is that what works best for one business may not be a good fit for another. This applies in almost every area of business, and the processing set up for a business is no different. Except in one way: every merchant wants the cheapest solution that will serve their needs.

The problem is, what saves one merchant money may not save another merchant who does business very differently. Having the lowest transaction fees is terrific until it means that all transactions are going to have to be stored for later because a merchant is trying to save on mobile processing fees, only to discover that more charges are downgraded and other charges are simply not approved... In fact, there are dozens of considerations to be made before ensuring that the merchant has the best program set up.

Some generalizations remain true

It is always in the best interest of a merchant to save money. The rates and fees set by Visa, MasterCard, Discover, American Express, et al,  are varied by card type and transaction type, and even have built in adjustments by industry. There are ways in which the processing companies have worked to save merchants on some types of charges while profiting off other types of charges. This was the birth of "Tiered" pricing.

A good "Tiered" deal may actually save a merchant money over an Interchange-based plan. This may be the case when the Mid- and Non-Qualified markups are not excessively high and the Qualified rate itself is low, because many cards may be processed at very little profit or even at a loss for the processing company, versus the consistent markup on every charge as processed via an Interchange-plus agreement. These kinds of "Tiered" plans are pretty rare, however, and many merchants find that their "Tiered" rates are raised periodically to compensate for the increase in Interchange costs for a few card types every six months or so. This is also assuming that the Interchange-plus plan is based on the typical "book rates" from most processors (likely 50 basis points over cost).

I generally believe that Interchange-based plans are the most fair-minded and often the most cost-effective. There is no undue rounding up on rates, no downgrading. And there is usually no additional transaction fee to go along with the downgrades, either. A merchant pays the cost of processing with a nominal surcharge on the total and a reasonable fee per transaction. This "cuts the fat" and makes the costs much more equitable most of the time. Still, this sort of plan sometimes looks complicated and does not work best for every merchant, so the pros and cons must be examined.

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I like to put my merchant clients into a narrow range of solutions whenever possible. For some, they have an existing POS system that needs to be reprogrammed and it is as simple as discovering what processing company will interface best with the POS system and then setting an account up with the proper parameters and lowest available cost. I'll use the First Data network for most POS systems, because I can provide that through a third party at much less than First Data usually charges merchants who have accounts directly set up through their processing wing. Plus, I'll do it with no long-term contracts and without cancellation fees. I can also process over the Global Payments network, or through a gateway like Authorize.net. For most high volume businesses, this sort of solution is perfect for them. They have the hardware already, I'll simply provide them with better numbers. I'm not precisely in the POS business, but I have the ability to set up several types of systems and can provide a limited range of them as well.

Should Sales Reps Be Trusted? Four Ways To Spot A Lie.

Just for the record, most of the time it is probably not in a merchant's best interest to automatically trust a merchant services sales rep. I'm throwing it out there based on my personal experience interacting with both people within the processing companies and the merchants I've met through daily interaction. This isn't to say that sales reps are mostly untrustworthy, but they should earn a merchant's trust and in this industry that is not always easy.

How to spot a lie from a merchant services agent

To be fair, I honestly believe that many sales reps in the merchant services industry are simply ignorant with regard to what they are selling. I've been on that end of a claim, though not for long. In fact, the first "Team Leader" that I worked with used to tell me that I was too smart to be a salesman because I kept talking business owners out of the deal. My question to him was always the same, "aren't we here to save the merchant money?" And Team Leader's answer was always this: "what's important is that the merchant believes he is saving money. We want happy merchants."

Maybe it's just me, but I am happiest when I know I've been treated with honesty and integrity. I am mighty unhappy when I have the sudden realization of having been "sold a bill of goods." And I never wanted any of the merchants I worked with to feel that way, either. Besides, I wanted to provide services to businesses that I actually patronized, that thrived in my own neighborhood. If I set these places up with bad service agreements it would be plenty difficult to show my face out on the street.

Lie #1: I can't quote you a rate

Whenever a sales rep is in a business establishment, he will be quite anxious to find out the current rates that a business is being assessed. This is the crux of the business pitch. A big gasp will generally ensue upon examining a statement, perhaps even some eye rolling or head slapping. It's simply amazing how high those rates are! But what rate am I offering? Oh, I can't tell you that without examining your processing statements first.

Really?

When Does It Make Sense To Switch Credit Card Processors?

As a field sales rep in the credit card processing industry, it is important to understand when it is really in a merchant's best interest to switch processing companies. It is even more important for the merchant to be aware of when it is the proper choice. Let's be honest, a sales rep wants the merchant's business. The merchant should simply want what is best for his or her bottom line.

Fear of Change

Most merchants suffer from the same basic phobia with regard to anything involving their banking situation. "If it ain't broke, don't fix it" seems to sum up the excuse for retaining the status quo. To a certain extent, this is reasonable thinking. Functioning processing that gets funds deposited where they are supposed to be is the primary concern of many merchants. A processor that has done this for some time is a known commodity and therefore is also in the merchant's comfort zone. This does not  necessarily mean it is the correct option for the merchant.

When deciding whether to make a change away from a company that has been successfully processing on behalf of a merchant, there are always a few considerations:

• Contractual obligations or cancellation fees
• Ease of transition
• Guarantee of rates and fees
• Terminal purchase, lease or rental
• Reprogramming time requirements
• Customer loyalty or working relationships
• Fair treatment
• Company perception
• Trust

And the list really can keep growing quite easily.